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Highlights From ‘People of Paris’ at PFW Fall/Winter 2024

Inside GOAT and PSG’s immersive exhibition. Featuring appearances by PSG legends and influential figures from the creative community.

Writer: Graeme Campbell Images: Ophélie Maurus and Anis Belarbi

Merci, Paris. Touching down during PFW Fall/Winter 2024, GOAT and Paris Saint-Germain’s ‘People of Paris’ exhibition welcomed guests from all spheres of the global creative community. The physical extension of our collaborative campaign occupied an immersive architectural space, unfolding through exclusive imagery, archival video and an installation with over 300 vintage scarves.

At the center of it all was our new limited edition zine, featuring photography by Thibaut Grevet and styling by Tamara Rothstein. Visuals from the zine surrounded a monumental display structure, all rendered in PSG’s signature shade of blue. Each component came together to form a cohesive whole, telling the story of PSG’s journey to the forefront of culture.

On Friday night, prominent figures and style insiders headed to the 11th arrondissement for the launch party of both the exhibition and accompanying zine. Campaign stars including Sarah Andelman and Dev Hynes were joined by Matthew Williams, Benjamin Paulin and Camilla and Giulia Venturini of Medea, while rising PSG superstar Nuno Mendes and club legends Pauleta and Raí walked among supporters of the Red and Blue.

PaperBoy Paris provided visitors with warm drinks while Guaillaume Berg helped set the celebratory tone with a lively music set. As the day transitioned to night, ‘People of Paris’ projections illuminated the French capital, framed by the Eiffel Tower and other iconic locations.

Explore highlights from the ‘People of Paris’ exhibition and shop curated pieces inspired by the campaign on

A monumental display structure in the middle of the exhibition displayed key visuals from the zine, while screens around the immersive space broadcasted unseen campaign footage and archival moments from the PSG vault. Guests such as colette founder Sarah Andelman and designer Matthew Williams celebrated the launch of the exhibition.   
Projections from the 'People of Paris' campaign illuminated various locations of the French capital during PFW Fall/Winter 2024.   
Guests entered the exhibition through an installation featuring over 300 vintage scarves. The Parisian creative community explored the immersive space, including musicians Dev Hynes and Suki.   
Inside the exhibition, a giant screen was showing unseen BTS footage from ‘People of Paris.’   
French actress Lily Taïeb, collector Benjamin Paulin, and Giulia and Camilla Venturini of Medea joined for the launch party.