10 Iconic Brand Logos and the Stories Behind Them

From the Nike Swoosh to Supreme’s box logo.

WRITER: GREGK FOLEY
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It’s difficult to overstate the importance of branding in fashion. As the oldest houses discovered years ago—some as early as the mid-19th century—branding and quality operate in tandem with one another. The logo promises quality and the quality is expected because of the logo. Today, branding appears in many forms, with each logo signifying a vast array of characteristics, qualities and cultural associations. A handful have stood the test of time, while others are redefining the purpose of logos in the digital era, driving broad aesthetic shifts through their ubiquity.

From the Nike Swoosh and Jordan Wings to the Supreme box logo and BAPE Ape Head, we unpack the stories behind some of the style world’s most iconic brand logos.

SHOP BRAND LOGO STYLES