How Supreme Went From Local Legend to Global Icon
From Lafayette Street to Louis Vuitton, the New York skate brand’s unlikely rise to the top
WRITER: GREGK FOLEY
Supreme is one of the longest-standing labels in streetwear history and unquestionably the most formidable. Though the main story is one of a brand building its cache by doing things right, doing them well and doing them one step at a time, viral cultural moments have helped boost the brand’s visibility, particularly since the mid-’00s.
With each new wave of customers, previous generations have grown more protective of the past. The result is a brand history that’s as contested as any other, so what follows is a history, an amble through key touchpoints in the brand’s legacy that paints a picture of the story that takes us from the early ’90s to now.