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How Supreme Went From Local Legend to Global Icon

From Lafayette Street to Louis Vuitton, the New York skate brand’s unlikely rise to the top


Supreme is one of the longest-standing labels in streetwear history and unquestionably the most formidable. Though the main story is one of a brand building its cache by doing things right, doing them well and doing them one step at a time, viral cultural moments have helped boost the brand’s visibility, particularly since the mid-’00s. 

With each new wave of customers, previous generations have grown more protective of the past. The result is a brand history that’s as contested as any other, so what follows is a history, an amble through key touchpoints in the brand’s legacy that paints a picture of the story that takes us from the early ’90s to now.