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    2hollis Is Not From Here

    The rising superstar on manifesting the dark universe of ‘Elden Ring’ and the mayhem of Korean moshpits in conversation with Nate Sib for GREATEST 10.

    PHOTOGRAPHY by Jack Bridgland STYLING by Lana Jay Lackey INTRODUCTION by Ashantéa Austin INTERVIEW by Nate Sib
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    In the ever-shifting landscape of underground music, few artists have carved out a lane as distinctive as 2hollis. With his otherworldly visual aesthetic and genre-blurring sound, Hollis isn’t just making music, he’s building a universe.

    Born Hollis Frazier Herndon in mid-city Chicago, his journey began with a birthday present that quietly changed everything: Ableton Live. At just 11 years old, he began exploring the music production software, teaching himself through Reddit threads, Discord servers and YouTube tutorials. What started as curiosity quickly evolved into a powerful talent for producing songs that are as emotionally immersive as they are sonically intense.

    At the heart of the 2hollis persona is a deep love for fantasy, a theme that permeates not just his lyrics but the entire mythos he’s constructed around his music. He often refers to this as his “lore,” a sprawling narrative that informs every song ­released and every outfit worn. His songs aren’t just tracks, they’re episodes in a larger story, and his fans are not just listeners but active participants in an unfolding saga. This commitment to immersive worldbuilding has earned him a fiercely loyal, almost cult-like following that spans well beyond the usual streaming metrics.

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    Jack Bridgland shot 2hollis for the cover of GREATEST 10, bringing in dark fantasy themes that reflect the artist's "lore."   
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    OUTERWEAR: Rick Owens Shearling-Collar Zip-Front Jacket / BOTTOM: Gucci by Tom Ford Flared Leather Pants / ACCESSORIES: Alligator Jesus Custom Grill and Leollii Belt   
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    Born Hollis Parker Frazier-Herndon, the 21-year-old artist is known for blurring the boundaries between genres.   

    I love our real fans so much. After every single show—meeting everyone, signing, talking—that’s the highlight of my night.

    2hollis

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    2hollis is currently on tour for 'Star.' His latest album includes sounds reminiscent of EDM, electropop and trap across 15 tracks.   
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    TOP: Comme des Garçons Homme Shirt / BOTTOM: Dsquared2 Denim / FOOTWEAR: Nike Air Force 1 ‘Triple Black’ / ACCESSORIES: J.R. Malpere Veil   

    I’ll put on an outfit and think, ‘Man, this is like 'Elden Ring.’ I think I just like the idea of being a mythical, fantastical kind of character.

    2hollis

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    "Greatest piece of advice?"   
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    2hollis started his musical journey after being gifted Ableton Live by his father at 11 years old.   
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    TOP: Alexander McQueen Waxed Crochet Floral Cardigan / FOOTWEAR: J.B. Dillon High Noon Cowboy Boots 'Natural' / ACCESSORIES: D&Q Archery 50" Takedown Bow and Arrow   
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    "When do you feel your greatest?"   
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    The artist's obsession with stories and characters stretches from his childhood through to today, where he often envisions the brooding world of 'Elden Ring.'   

    Curated Pieces Inspired by 2hollis