Constructing the Superverse With Gavin Mathieu’s Supervsn
From HOKA collaborations to juice bars and theme parks, an inside look at the LA brand where no dream is too big.
Take a glance at the Supervsn website, and it’s immediately apparent that the Los Angeles label operates in a reality where limits don’t apply. From apparel and merch design to working with brands and artists, founder Gavin Mathieu embodies a new wave of blue-sky-thinking disruptors, cultivating a multidisciplinary lab that defies categorization. Consider it the creative playground you always dreamed of interning at.
“We’re creating the superverse,” Mathieu explains. (Supervrs, if you’re following the visual logic.) From billboard campaigns to parties and upcoming spots like a juice bar, it’s all part of building a full lifestyle space. Similar to Lack of Guidance in Amsterdam or Corteiz in London, Supervsn steers clear of lofty talk about fashion calendars and retail cycles. Instead, it’s raison d'être is about community. “Don’t try to be great, just try to be as honest as possible,” has become something of a personal manifesto. Inside the flagship store, a framed photo of Nipsey Hussle honors a friend whose values still echo through the brand.
Supervsn’s Slauson base might seem worlds away from the topographic peaks of the French Alps, but that’s where HOKA comes in—a brand born in those mountains, now partnering with the label for its first-ever sneaker collaboration, invigorating the Clifton One9 in three space-inspired colorways. Geography aside, both brands share a core belief in substance over hype. Reflecting this commitment, HOKA will donate $25,000 to The STUDIO Foundation—a Supervsn-led mentorship initiative focused on nurturing, inspiring and guiding the next wave of innovative creators and business leaders.
But what of the shoes? Ahead of the forthcoming launch, we caught up with Mathieu to learn about all the details that might go unnoticed on an Instagram feed.