‘People of Paris’: Inside the Campaign

Messi in Bottega Veneta and Jil Sander. Mbappé in Dior. Exploring the past, present and future of style with PSG icons.

Photographer: Thibaut Grevet Styling: Georgia Pendlebury Production: DIVISION Paris Casting: IKKI Casting

GOAT and Paris Saint-Germain present ‘People of Paris,’ celebrating the athletes, fans and community of Paris. From football icons Messi, Neymar and Mbappé to lifelong supporters Lamine, Karthoum and Ibrahim, ‘People of Paris’ features individuals of all ages and walks of life standing shoulder to shoulder to form one united entity, reflecting the camaraderie of Paris Saint-Germain.

Fusing the visual identities of GOAT and Paris Saint-Germain, each look in ‘People of Paris’ showcases a mix of iconic football styles from eras past and present, vintage Paris Saint-Germain merch and curated pieces from our platform. Highlights include scarves from PSG’s collaboration with 3.PARADIS, vintage Paris Saint-Germain caps and a vintage 1998 away jersey. Below, discover and shop ‘People of Paris.’