GOAT and PSG: A Love Letter to the People of Paris

In celebration of our new campaign with Paris Saint-Germain, we catch up with some of the French club’s most devoted fans. 

Styling: Georgia Pendlebury Production: DIVISION Paris Casting: IKKI Casting
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Paris Saint-Germain is more than just a football team. Home to some of the world’s most gifted players—from Argentinian marvel Messi to Parisian golden boy Mbappé—and a devoted international fanbase, the club has come to represent a place of pride and belonging in not only the French capital, but around the world. This August, GOAT’s partnership with PSG continues with ‘People of Paris,’ a new campaign celebrating the athletes, fans and community of Paris. 

Coinciding with the launch of the campaign at the Louvre, we speak to some of the club’s most dedicated supporters—all of whom feature in the campaign—about what makes PSG so special. Here, alongside a series of portraits shot at the historic Parc des Princes stadium, eight fans featured in ‘People of Paris’ share their personal stories of Paris Saint-Germain—from their all-time favorite matches to their hopes for the season ahead.