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The Best Street Style of the SS24 Women’s Season

Outfit highlights from the streets of Paris, Milan, NYC, London and more.


As warm summer weather fizzles out, another fashion calendar comes to a close. The Spring/Summer 2024 women’s season brought forth an abundance of sartorial developments, from the rise of ruffles, flounces and frills to double denim and experimental suiting.

New York kicked off the “Big Four” with Peter Do’s anticipated debut for Helmut Lang. Unveiled in a cavernous space on the Lower East Side, the Vietnam-born designer disrupted the ’90s brand’s trademark minimalism with romantic archetypes and subtle nods to its artistic heritage. Elsewhere, hometown heroes LUAR and Willy Chavarria showcased their unique perspectives on tailoring in widely lauded presentations.

Across the Atlantic, Sabato De Sarno made his much-anticipated bow with Gucci in Milan, peeling back from the maximalism that defined his predecessor, Alessandro Michele, in favor of an altogether cleaner aesthetic. At Prada, Miuccia Prada and Raf Simons presented sculptural collars and workwear jackets, while Bottega Veneta creative director Matthieu Blazy captivated his audience with architectural dresses inspired by world travel.

Wrapping up in Paris, Acne Studios’ Jonny Johansson brought an “elevated industrial” sensibility to the label’s signature denim, juxtaposed against wabi-sabi clubwear elements. Rick Owens’ now-trademark fabric loops encapsulated his approach of reducing clothing to base-level forms. UNDERCOVER’s Jun Takahashi explored themes of loss, sending out terrarium skirts featuring fresh flowers and live butterflies that were set free after the show.

From August through October, high-profile guests and insiders traversed the globe, dressing in line with weather conditions. Below, a roundup of the season’s best street style looks as captured by Eseniya Araslanova, Seinosuke Tanaka, Jimin Jeon and Asia Typek.

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