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Trend Report: Spring/Summer 2024

From Peter Do’s debut at Helmut Lang to the delicate symbolism of Simone Rocha, key trends as seen on the runways of Gucci, Burberry, Loewe and more.


Spring/Summer 2024 was a season of debuts. Peter Do at Helmut Lang. Sabato De Sarno at Gucci. Stefano Gallici at Ann Demeulemeester. Three men, one mission: Making beautiful clothes and proposing new ideas while honoring a design legacy. Starting off in New York, it quickly became clear that spring’s prevailing ethos was one of wearability, with an emphasis on construction and versatility. And if you thought the day and age of bows on absolutely everything was over, this month has happily proven you wrong. While brands like Simone Rocha and Sandy Liang keep making use of the delicate symbol, other brands introduced bows on bags, shirts, pants and more.

Below, an overview of the moments and motifs that defined this season’s shows.

Ann Demeulemeester   
Simone Rocha   
Gucci; Burberry   
Undercover; Acne Studios   
Ann Demeulemeester