Your shopping region is

    Trading Clout for Quiet With Ed Maverick

    From the expanses of Chihuahua to early internet fame, the Mexican artist discusses the power of working alone and the future nostalgia of his hometown.

    Director and Stylist: Elias Lopez Photographer: Nori Rasmussen-Martinez Interview and Words: Pablo Monroy Grooming: Mena Mendez and Ita Villabuena Production: Arlen Varela for GZV Creative Photo Assistants: Emilianna Vazquez and Zac Serrano Production Assistant: Diana Gonzalez for GZV Creative Set Design: Sofia Cravioto and Adriana Luna Studio: ÉBAU / Proyectos Públicos
    hero

    Ahead of the release of his new double album, Ed Maverick released "NO TODO ES PARTE DE LA VIDA” and “me inundo.” Both tracks are produced by Ed Maverick himself.

    Delicias, a small city in the southeastern part of Chihuahua, in northern Mexico, carries a name that translates to “delights” in English, as if quietly pointing to the simplicity and calm that surround it. It is the hometown of Ed Maverick, one of the most prominent Mexican singer-songwriters of his generation. “In Delicias, life is so simple that it has a tenderness,” he says. “I love seeing the elderly sitting outside their homes, just watching time pass.”

    EM 02jpg
    Solitude is part of Ed Maverick's creative process. Photographer Nori Rasmussen-Martinez shot the artist in the vast, otherworldly landscape of las Dunas Rojas de Pacula.   OUTERWEAR: Pearled Ivory Leather Jacket / TOP: Jean Paul Gaultier Button-Up and Ann Demeulemeester Top / BOTTOM: Alice Hollywood Denim / ACCESSORIES: Alice Hollywood Gloves and colourtrax Belt

    Delicias feels like a place you know you’re going to miss at some point.

    Ed Maverick

    EM 03jpg
    Working alone gives Ed the space required to explore ideas without any outside influence or interference.   

    People don’t like solitude. They don’t like the absurdity of a giant space. To me, it's surprising and strange. It gives me freedom.

    Ed Maverick

    EM 04jpg
    Unlike many of his contemporaries, he's chosen to remain in his small, quiet hometown of Delicias, preferring the simplicity and calm over the nonstop stimulation of places like Mexico City.   
    EM 05jpg
    Ed's new double album consists of 20 songs, divided into two volumes of 10 tracks each. The album's first two songs, "NO TODO ES PARTE DE LA VIDA” and “me inundo” are out now.   TOP: Vintage Shirt, Ann Demeulemeester Button-Up and Vintage Tee / BOTTOM: Intodusk Pants / FOOTWEAR: Saint Laurent Boots / ACCESSORIES: Jean Paul Gaultier Bracelet and Pin

    I try to work alone most of the time. That gives me space to do things the way I want.

    Ed Maverick

    EM 06jpg
    He describes the album as "cowboy, but psychedelic," with existential and philosophical undertones present on many of the songs.   OUTERWEAR: Jurgi Persoons Vest and Vintage Junya Watanabe Sweater / TOP: Helmut Lang / BOTTOM: Alice Hollywood Denim / ACCESSORIES: colourtrax Belt and Varon Necklace
    video-cover
    00:00
    Director, Stylist and Editor: Elias Lopez / Photographer: Nori Rasmussen-Martinez / DP: Vladimir Lobunets / DP + AC: Juan Ignacio Roca / Colorist: Vadim Saprykin / Grooming: Mena Mendez and Ita Villabuena / Production: Arlen Varela for GZV Creative / Photo Assistant: Emilianna Vazquez and Zac Serrano / Production Assistant: Diana Gonzalez for GZV Creative / Set Design: Sofia Cravioto and Adriana Luna / Studio: ÉBAU / Proyectos Públicos   

    Shop Styles Inspired by Ed Maverick