Beginner's Guide to New Balance
From the 574 to the 990, an overview of iconic New Balance silhouettes.
Who is the creative director of New Balance?
Joe Preston is New Balance’s president and chief executive officer, overseeing a vast array of departments, from running to skateboarding. Charlotte Lee is the brand’s senior footwear designer.
Streetwear designer and Aimé Leon Dore founder Teddy Santis was named creative director of New Balance's Made in USA line in 2021.
Where are New Balance made? Are New Balance made in the USA?
New Balance assembles some four million pairs of shoes domestically as part of its Made in USA program, circa 25% of its annual output. The majority of shoes are manufactured in Asia, with some assembled at the Flimby Factory in England as part of New Balance’s Made in UK line.
When did New Balance start?
New Balance was founded in 1906 in Boston, Massachusetts.
What are the New Balance upcoming releases?
New Balance constantly releases new colorways and models. The latest releases can be found on our dedicated New Balance page.
Upcoming and recent NB releases include:
- Patta x 991v2 Made in England 'Sea Moss' — 12-08-2023
- Patta x 991v2 Made in England 'Pickled Beet' — 12-08-2023
- Joe Freshgoods x 990v4 Made in USA '1998 Pack - Outro' — 12-15-2023
- Joe Freshgoods x 990v4 Made in USA '1998 Pack - Intro' — 12-15-2023
- Joe Freshgoods x 990v4 Made in USA '1998 Pack - Keisha Blue' — 12-15-2023
- Danielle Cathari x 991v2 Made in England 'Matcha' — 02-09-2024
- JJJJound x 2002R GORE-TEX 'Pine' — 02-22-2024
- JJJJound x 2002R GORE-TEX 'Charcoal' — 02-22-2024
- Teddy Santis x 990v4 Made in USA 'Arctic Grey Black' — 03-28-2024
- Teddy Santis x 990v4 Made in USA 'Macadamia Nut Black' — 03-28-2024
- Joe Freshgoods x 1000 'Pink Mink' — 04-08-2024
- Joe Freshgoods x 1000 'Black Ice' — 04-08-2024
- 993 Made in USA 'Chive' — 04-25-2024
- 993 Made in USA 'Interstellar' — 04-25-2024
Who started New Balance?
New Balance was founded by Irish immigrant William J. Riley.
How to tell if New Balance is fake?
GOAT uses machine learning technology, digital authentication, in-hand verification or a combination of these methods to determine if sneakers are fake or real. By doing so, we seek to ensure every New Balance you purchase is both authentic and as described.
Where to buy New Balance?
You can buy New Balance on GOAT. Explore a selection of New Balance sneakers here.
What shoes did Taylor Swift wear to the Kansas City Chiefs game?
Taylor Swift wore the New Balance 550 ‘White Team Red’ in attendance for the Kansas City Chiefs home game against the Chicago Bears on September 24, 2023.
What are the most popular New Balance sneaker silhouettes?
1970s - 1990s
NB 320, NB 740, NB 1500, NB Worthy 790, NB 996, NB 577, NB 997
2000s
NB 990v2, NB 992, NB 574, NB 576, NB 670, NB 998, NB 993, NB 480, NB 580
2010s
NB 1226, NB 997H, NB 999, NB 710, NB 2002, NB 990v3, NB 860, NB 1300, NB 1600, NB 530, NB 991, NB 850, NB 990v1, NB 496, NB 990v4, NB 791, NB 585, NB 575, NB 990v5, NB Pro Court, NB 247, NB 995, NB 770, NB 373, NB 1978, NB Vazee Sigma, NB X90, NB Rainier, NB 520, NB 750 Sandal, NB 997 Fusion, NB 997S, NB OMN1S, NB 210, NB X-Racer, NB Fresh Foam Roav, NB 608, NB 1530, NB 650, NB Cypher Run, NB 801, NB Numeric 288, NB 880, NB Numeric 255, NB Numeric 440, NB 410, NB 878, NB 928, NB FuelCore Nitrel, NB FuelCell Echo, NB Premus, NB MSCRC
2020
NB 550, NB 327, NB 2002R, NB 452, NB Vision Racer, NB 827, NB 1080, NB Fresh Foam Cruz, NB 920, NB 515, NB Niobium, NB Tekela, NB 498, NB 1700, NB KAWHI, NB Furon, NB Numeric 420, NB XRCT, NB Numeric 1010, NB CT Alley, NB Numeric 379, NB FuelCell RC Elite, NB 200 Slides, NB Fresh Foam 950, NB FuelCore Nergize, NB 3201 Sandal
2021
NB XC-72, NB 725, NB 237, NB Two WXY, NB 5740, NB 3000, NB Numeric 212, NB Lindor 1, NB 574 YURT, NB Numeric 508, NB Numeric 272, NB 696, NB Fresh Foam Hierro, NB New-B, NB 574T, NB BB9000, NB Fresh Foam 1880, NB 420, NB Minimus TR, NB 501, NB FuelCell SuperComp, NB FreezeLX, NB 720, NB 624, NB 574 Court, NB X-70, NB Fresh Foam Velo, NB Shando, NB Recovery, NB FreezeLX Turf, NB Audazo, NB Beaya, NB Numeric 306, NB 508, NB 996v2, NB 425, NB Numeric 22, NB FreezeLX Box, NB FuelCell Sigma, NB Fresh Foam Beacon, NB Fresh Foam LAV, NB TRNR, NB Lerato
2022
NB 9060, NB Two WXY V3, NB 1906, NB KAWHI 2, NB 990v6, NB 302, NB 610, NB Coco CG1, NB 2002R Mule, NB 997G, NB Burn X3, NB 888, NB 650R, NB FuelCell Rebel TR, NB Two WXY V2, NB CRVN MOC, NB 510, NB RC30, NB 200 Slide, NB 360, NB 442v2, NB Rush
2023
NB Fresh Foam BB, NB Fresh Foam MRSHN, NB Fresh Foam X Trail More, NB Fresh Foam X Kaiha Road, NB 996v5, NB Dynasoft Reveal, NB Fresh Foam X 840, NB KAWHI 3, NB Fresh Foam X EVOZ, NB Flash, NB Fresh Foam 574 Molded