In 1949, Adi Dassler founded adidas in Herzogenaurach, Germany. Today, adidas is considered a sportswear icon, responsible for redefining sneakers and apparel on a global scale. Drawing on its extensive heritage, the brand’s footwear catalog includes a number of classic styles, from the Stan Smith to the Superstar. In 2015, adidas collaborated with Kanye West for the first time, marking the start of the Yeezy sneaker phenomenon. With the addition of Yeezy, the brand's collection now contains some of the most innovative silhouettes including the Yeezy 350, Yeezy Foam Runner, and Yeezy Slides.