Harden Vol. 3 'Imma Star'

The adidas Harden Vol. 3 'Imma Superstar' sneaker incorporates a nostalgic message from NBA star James Harden with a luxe gold leather upper for a May 2019 release. 'Imma Be A Star' is a tribute to a note Harden wrote his mom back in high school, promising her that he would be a star. In 2016, the message is incorporated with Harden's own Vol. 1 sneaker, followed by a 2018 ad campaign—starring Harden's mom reading a letter of her own—and a second release with the Harden Vol. 2 silhouette.