Kool-Aid x Clyde 'Brick Walls - Blue Atoll'

The Kool-Aid x PUMA Clyde ‘Blue Atoll’ updates the classic silhouette with unique branding elements inspired by the colorful drink mix. The white leather upper is contrasted by an aqua-colored Formstrip covered in an embossed crackle print — a nod to the marketing campaign that featured the Kool-Aid Man crashing through a brick wall. The character’s smiling likeness is depicted on the heel tab, while dual PUMA and Kool-Aid branding decorates the crimson tongue tag. Underfoot, the blue translucent rubber outsole features an additional Kool-Aid Man graphic.