A.P.C. Apparel

Jean Touitou founded A.P.C. in Paris in 1987 with a vision to create minimalist clothing as a reaction to the era’s maximalist aesthetics. Early collections focused on raw denim, later incorporating understated essentials for a timeless French sensibility. Celebrated for its immaculate tailoring, today the A.P.C. apparel program spans hoodies, T-shirts, sweaters, cardigans and more.