ASICS Sneakers
Founded by Koichiro Onitsuka in 1949, ASICS is a Japanese sportswear brand renowned for its maximalist visual language and technical precision. The label’s design philosophy is dictated by the Japanese concept of kaizen, meaning to make constant, continuous improvements. This approach is embodied in iconic sneakers, including the Gel Lyte 3, Gel Kayano 14 and Gel Nimbus 9.
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