Past Present Future: The Visionary Stylist Behind GOAT’s Style Catalog FW23

Ai Kamoshita is the stylist behind GOAT’s debut Style Catalog. Lensed by Latvian photographer Ilya Lipkin, the campaign unites models and creative figures from around the globe, including British multihyphenate Georgia Palmer, Seattle-born artist Chito and French musician Suki. With her distinctive blend of raw authenticity and boundless invention, the campaign sees Kamoshita artfully mix archival pieces and new-season designs, reflecting Style Catalog FW23’s investigation into the past, present and future of style.

Born in the rural Japanese city of Gifu, Kamoshita remembers being drawn to clothing from a very young age. This love blossomed into teenage interests in punk doyenne Vivienne Westwood, rebellious streetwear label Hysteric Glamour and an array of niche Japanese designers—though it was only while studying womenswear design in Tokyo that she discovered the craft of styling. Leaving the rigors of design behind after graduating, she headed to London to make her way as a stylist. Cutting her teeth assisting visionary stylist and fashion editor Panos Yiapanis, today Kamoshita is one of the most sought-after forces in the industry in her own right. 

Here, she speaks on everything from her proudest career moments—including one that brought her to tears—to how she bridged vintage and new to create an image of now.