Jordan Why Not Zer0.4 'Upbringing'

Representing one of four introductory colorways of Russell Westbrook’s fourth signature shoe, the Jordan Why Not? Zer0.4 ‘Upbringing’ takes inspiration from the athlete’s formative years growing up in Southern California. LA-based artist Chris Burnett applies his collage-like technique to the mismatched upper of the mid-top silhouette, featuring vibrant hues and graphic prints tied to Westbrook’s childhood. Performance benefits include two stacked Zoom Air units in the forefoot and a de-coupled translucent rubber outsole built with a data-informed traction pattern.