Your shopping region is

    Stairwell Hangs, R&B Techno and the Best Char Siu With Yeti Out at Art Basel Hong Kong

    On the streets of the mega city with the creative think tank as they gear up for a week of parties and no sleep.

    PHOTOGRAPHER: KIM
    hero

    For some 15 years, Yeti Out has been redefining party culture, bringing Asia’s underground sounds to a worldwide audience. Today, the music collective has evolved into a fully fledged creative tour de force that serves as a bridge between East and West, transcending nightlife and record releases to steer everything from apparel to zines. Founded by twins Arthur and Tom Bray together with Erisen “Eri” Ali, the project has seamlessly brought together some of the planet’s most prestigious brands with independent artists across disciplines.

    With Art Basel touching down in Hong Kong—the de facto home of Yeti Out—we checked in with the Bray brothers as they prepare to throw seven parties in seven days. Exhausting? Possibly, but for Yeti Out, it’s just another week of doing what they love. Here’s how they’re holding up.

    YetiOut img01jpg
    Launched as a blog in 2010, twins Arthur and Tom Bray have organically grown Yeti Out over the years to become a multidisciplinary creative think tank with music at its center. Subez joined the collective as one of its first additional members over 10 years ago.   

    It gets hectic. It’s a lot, but we’re welcoming the world to our city. We’ve got to go hard.

    Yeti Out

    YetiOut img02jpg
    Although co-founder Tom Bray is based in Shanghai, Hong Kong remains the de facto home of the collective.   
    YetiOut img03jpg
    Known for their kaleidoscopic knowledge of underground culture, Yeti Out hosted seven parties in seven days at this year's edition of Art Basel Hong Kong.   

    DJing on the Great Wall of China was crazy. Hosting a takeover in Lhasa, Tibet, while spun out on high-altitude sickness—also crazy. 

    Yeti Out

    YetiOut img04jpg
    Subez styles an oversized polo shirt with a utilitarian tote bag, both designed by Diana Yesenia Alvarado as part of the 2024-25 Art Basel uniforms.   
    YetiOut img05jpg
    A closer look at the Art Basel uniforms, featuring Alvarado's playful motifs and dreamlike color palettes.   

    Discover the 2025 Art Basel Capsule