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    Tunnel Style and the Luka Dončić Effect With Alana Champion

    The model and NBA obsessive discusses fashion muses and the future of the Lakers.

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    Luka Dončić is now a Laker. For fans in Los Angeles, these are exhilarating times, yet model and Lakers disciple Alana Champion is well-versed in the art of expecting the unexpected when it comes to the inner workings of the team. Only in Hollywood could a script so wild feel almost inevitable.

    Growing up in Los Angeles, Champion has proven herself a first-round creative force, excelling in music (including a co-writing credit with friend Lana Del Rey), modeling for Saint Laurent and walking the runway for Gucci. On Instagram, Champion’s aesthetic brings a wicked, never-overly-serious perspective to daily life as a globetrotting style icon.

    Despite such all-consuming pursuits, basketball remains a 24/7 passion, with her armchair punditry taking on a momentum of its own. According to the acclaimed Cookies podcast, Champion is the “prophet of doom” when it comes to predicting her team’s fortunes. Might a certain Slovenian prodigy rid her of that nickname for good?

    On the heels of the NBA trade deadline, we caught up with Champion to talk style, sneakers and just what is going on with that Luka deal.

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    Growing up in Los Angeles, Alana Champion is a superfan of the Lakers, once called the “prophet of doom” by the basketball podcast Cookies because of her past predictions.   

    Just when they start to bore you, the Lakers make themselves relevant for another decade.

    Alana Champion

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    Alana's personal aesthetic is never overly serious, pairing vintage finds with era-defining sneakers.   
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    If she wasn't modeling for houses like Saint Laurent and Gucci, Alana would want to use her deep knowledge of the NBA and the Lakers in particular to become the next Doris Burke.   

    Such a Lakers trade. Pisses everyone off. My non-LA friends won’t let me hear the end of it, but IDGAF. Hollywood magic.

    Alana Champion

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    Alana's NBA style muse is Russell Westbrook.   
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    Alana wears the 2025 remaster of the iconic 'Bred' Air Jordan 1s.   

    Explore Pieces Informed by Alana Champion's Style