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2019
Puma RHUDE x Alteration 'Chinchilla'
Rhuigi Villaseñor, creative director of LA-based fashion label RHUDE, addresses Puma's post-apocalyptic inspired silhouette through the RHUDE x Alteration 'Chinchilla' sneaker. The brawny shoe mixes neoprene, mesh and luxurious suede to build its distinctive upper, which is fitted with a removable heel overlay for custom styling. The shoe employs Puma's CMEVA technology at its midsole, soon lost to an exaggerated, bulbous rubber outsole. Multi-textured tread plays up an industrial aesthetic to finish the look.
| Release Date | 08-03-2019 |
| SKU | 370020 01 |
| Nickname | Chinchilla |
| Colorway | Chinchilla/Whisper White |
| Main Color | Tan |
| Category | Lifestyle |