BAPE to adidas: The History of Yeezy Sneakers

From design outsider to fashion mainstay, how Kanye West changed sneaker culture forever.


In the year 2000, a relatively unknown beat-maker named Kanye West became the go-to producer for the powerhouse Roc-A-fella Records.

Similarly, Kanye’s ability to produce smash hits for the likes of A Bathing Ape, Louis Vuitton, Nike and adidas defines his ability to trailblaze and redefine the meaning of signature sneakers.

With the help of fellow sneaker trailblazer and industry veteran Steven Smith (notable for cult designs, including the New Balance 997, Reebok InstaPump Fury and elusive Hello Kitty x Nike Air Presto) the Yeezy design team created innovative and influential silhouettes, such as the Yeezy 700 and Yeezy Foam Runner.

The two first met in 2016 when West flew Smith out to New York during the 'Saint Pablo' tour.

While on stage, West took a moment to acknowledge Smith joining the Yeezy team, stopping the show to proclaim, "I got the master futurist—right there. He and I are going to fuck shit up and show you stuff from the future."

Today the line is a staple in the global sneaker community, a notion Kanye West and adidas commemorated with Yeezy Day, a one-day event celebrating all things Yeezy with new releases, restocks and more.  Held on August 2, explore Kanye West’s sneaker history as we break down essential standouts from the Yeezy catalog.


How much are Yeezys?

Yeezys are available from $97 and up.

Where to buy Yeezys?

You can buy Yeezys on GOAT. Explore Yeezy shoes here.

When will Yeezys restock?

The next Yeezy restock is scheduled for August 3, 2023. The latest Yeezy 350 releases can be found here.

When is the next Yeezy sneaker release?

When is Yeezy Day? 

Yeezy Day takes place August 2nd and August 3rd. The two-day event is marked with new releases and restocks, offering new colorways of classic silhouettes. 

Do Yeezys run small?

The Yeezy 350 V2 generally fits a half size small. It is generally advised to go up a half size for normal-width feet and one full size for wide feet.

How to tell if Yeezys are fake?

GOAT uses machine-learning technology, digital authentication, in-hand verification or a combination of these methods to determine if Yeezys are fake or real. By doing so, we seek to ensure the Yeezy sneakers, Slides, Foam Runners and other Yeezy footwear you purchase are both authentic and as-described.

How to clean Yeezys?

To clean Yeezy 350s, create a mild cleaning solution with soap that does not contain chemicals. Using a soft cleaning cloth, gently rub the cloth with the cleaning solution in the same direction as the knit upper to remove dirt and debris. For instructions on cleaning all types of Yeezy footwear, refer to our cleaning guide.