Your shopping region is

    Inside the Grassroots Women’s Football Movement

    The global clubs reclaiming the pitch and showing the world that football is a girl’s game.

    WRITER: Naomi Accardi
    hero

    The past five years have been an immense period of growth for women’s football on a global scale. Between the 2019 Women’s World Cup in France and the 2022 Women’s Euro that played out in England last July and the upcoming 2023 Women’s World Cup hosted by Australia and New Zealand, it seems like the game has undoubtedly found its rhythm. 

    Both tournaments surpassed expectations and posted record-breaking audience figures, with the former drawing in over one billion viewers, according to an official statement released by FIFA. In 2023, the Women’s World Cup will take place between Australia and New Zealand, with an expanded format of 32 teams, up from the previous 24.

    Fast forward to today: the power of the sport has trickled down into contemporary culture and become a tool for community integration. Gone are the days when it was impossible to find a side to play with as a girl—the choices are now plentiful. No matter your skill level, it takes less than five minutes on Instagram to discover a design-forward Instagram feed belonging to one of the many amateur football projects that were founded to provide a safe space for women to kick a ball around. 

    20 years after the iconic sports comedy-drama Bend It Like Beckham was released, a generation of female footballers once told they had no future in the game are making a statement by breaking through the glass ceiling and proving that football is a game for all.

    London might be the epicenter of the women’s football movement, but independent amateur football organizations are rapidly taking over local neighborhood parks across the globe. 

    From Paris to Seoul, by way of Milan, London and New York City, we take a look at how women have reclaimed football to fit their rules.