Breaking down the creative partnerships defining streetwear and luxury in 2024 and beyond.

<p>Pinpointing the first-ever fashion collaboration is a daunting task. Some look back to 1911, when French couturier Paul Poiret commissioned Parisian textile manufacturer Raoul Dufy to conjure up various fabrics for his luxury garments, while others cite Elsa Schiaparelli and Salvador Dalí’s then-shocking 1937 “lobster” gown as the first true designer x artist partnership.</p>
<p>In streetwear and sportswear—movements that have done more to normalize collaborations than any other—the ’90s were when crossovers first began to rise to the surface, setting the stage for the early 2000s and 2010s as the concept exploded. Like runway shows or creative directors, collaborations are not a novelty, but an intrinsic part of the fashion lexicon. Today, new partnerships are continually emerging, as designers trade creative codes in the pursuit of unveiling something entirely original.</p>
<p>Below, an evolving list of recent and upcoming collaborations to have on your radar.</p>

<h2>Recent Sneaker and Streetwear Collaborations</h2>
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<h3><strong>Wales Bonner x adidas</strong></h3>
<p>Acclaimed designer <a href="https://www.goat.com/brand/wales-bonner"><u>Grace Wales Bonner</u></a> explores her British-Caribbean roots and adidas’ celebrated status in Jamaican culture through their ongoing creative partnership. The <a href="https://www.goat.com/sneakers/silhouette/samba"><u>Samba</u></a> trainer is the hero style of the collaboration, boldly reimagined with snakeskin and metallic materials in a manner that recontextualizes its soccer heritage.&nbsp;</p>
<p>“I’m always really drawn to brands that have a specific heritage—classicism, in a way,” said Wales Bonner of the collaboration. “When I create something, what I try to do is a meeting point between two worlds. I like that [<a href="https://www.goat.com/sneakers/brand/adidas"><u>adidas</u></a>] really honors its history. I was connected with that way of looking at the past and also looking at how other cultures have appropriated and interpreted things differently.”</p>
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<h3><strong>Palace x GAP</strong></h3>
<p>Palace lends its incendiary design language to the Gap for a collection that zeroes in on ’90s influences and skate culture. Highlights include a logo hoodie that trades “GAP” text for “PAL,” Oxford shirts, tracksuits, rugby shirts and board shorts. Three exclusive logo skate decks and a limited-edition Jeremy the Duck plush toy round out the project.</p>
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<h3><a href="https://www.goat.com/collections/jacquemus-nike"><u><strong>Nike x Jacquemus</strong></u></a></h3>
<p>French designer Simon Porte Jacquemus revealed his inaugural Nike collaboration in 2022, citing vintage ACG pieces and Nike campaigns from the ’90s as creative reference points for a collection that “[reinterpreted] women’s sportswear in a minimal way.” The partnership has since led to sneakers like the Air Humara LX and J Force 1, as well as accessories like the Le Sac Swoosh handbag.</p>
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<h3><a href="https://martine-rose.com/en-us/collections/martine-rose-for-clarks"><u><strong>Clarks x Martine Rose</strong></u></a></h3>
<p>Martine Rose’s conceptual aesthetics frame heritage Clarks silhouettes in a bold new light. From puffy loafers to snakeskin high-tops based on the Wallabee, each style is experimental in its execution, while retaining the British footwear institution’s everyday utility.</p>
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<h3><a href="https://www.goat.com/collections/psg-x-born-raised"><u><strong>PSG x Born x Raised</strong></u></a></h3>
<p>The City of Lights meets the City of Angels on Paris Saint-Germain x Born x Raised. The capital club debuted the collaborative jersey during Le Classique on March 31, 2024, a match the Parisians won 2-0. Each player’s name and number is updated in Born x Raised’s signature typeface, honoring the sense of community at the core of each creative partner.</p>
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<h3><br></h3>

Wales Bonner x Samba Pony 'Leopard'

Jacquemus x Nike Le Sac Swoosh 'Dark Brown'

Clarks x Martine Rose Torhill 'Brown'

Palace x Gap Hood 'Grey'

<h2>Upcoming Collaborations</h2>
<h3><br></h3>
<h3>Travis Scott x Air Jordan</h3>
<p><a href="https://www.goat.com/collections/travis-scott"><u>Travis Scott</u></a> has been photographed in an upcoming Air Jordan silhouette known as the Jumpman Jack Tr, a design that bears similarities to Nike sneakers like the <a href="https://www.goat.com/sneakers/silhouette/air-trainer-huarache"><u>Air Trainer Huarache</u></a> and <a href="https://www.goat.com/sneakers/silhouette/zoom-spiridon"><u>Air Zoom Spiridon</u></a>. The shoe adheres to a muted, earthy color palette that has informed many of Scott’s previous Nike shoes, complete with a signature reverse Swoosh and scrawled Cactus Jack branding.</p>
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<h3><a href="https://www.complex.com/sneakers/a/brendan-dunne/bode-nike-astro-grabber-collaboration"><u>Bode x Nike</u></a></h3>
<p><a href="https://www.goat.com/brand/bode"><u>Bode’s</u></a> first-ever brand collaboration sees founder Emily Adams Bode Aujla explore the sportswear icon’s history, inspired by vintage silhouettes and apparel. The project led to Bode Rec., a new division which aims to highlight archival sports history in America, with the product selection taking in influences as far back as the 18th century. The collaboration is headlined by the <a href="https://www.goat.com/sneakers/silhouette/astro-grabber"><u>Nike Astro Grabber</u></a> sneaker, a football shoe designed by Nike co-founder Bill Bowerman. It features a Waffle outsole initially intended for performance on astroturf.</p>
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<h3><a href="https://hypebeast.com/2024/1/comme-de-garcons-nike-air-max-tl-25-up-close-look"><u>Comme des Garçons Homme Plus x Air Max TL 2.5</u></a></h3>
<p><a href="https://www.goat.com/sneakers/brand/nike"><u>Nike</u></a> and <a href="https://www.goat.com/brand/comme-des-garcons-homme-plus"><u>Comme des Garçons Homme Plus</u></a> continue their long-running creative affiliation with a special update of the Air Max TL 2.5. Revealed during the Japanese brand’s Fall/Winter 2024 show at Paris Fashion Week, the futuristic runner adheres to monochromatic color palettes, featuring mini Swoosh logos, Max Air cushioning and a tread outsole. The “Comme des Garçons Homme Plus” text logo is applied at the rear of the shoe.</p>
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<h3>Joe Freshgoods x New Balance</h3>
<p>Chicago designer Joe Freshgoods and <a href="https://www.goat.com/sneakers/brand/new-balance"><u>New Balance</u></a> first partnered in 2020 with the ‘No Emotions Are Emotions’ collection. Various footwear packs have followed since, tackling silhouettes like the 610, 993 and 574. 2024 sees the relationship deepen further, as the pair prime a new series of projects.</p>
<p><br></p>
<h3>MM6 Maison Margiela x Supreme</h3>
<p>In early February 2024, rumors started circulating of a collaboration between <a href="https://www.goat.com/brand/mm6-maison-margiela"><u>MM6</u></a> Maison Margiela and Supreme. Roughly six weeks later, the two confirmed the industry whisperings, unveiling an expansive selection of styles that blended the NYC skate brand’s signature codes with the French house’s conceptual point of view.</p>
<p>Highlights from the collection included a faux fur coat and spliced varsity jacket, supplemented by a selection of co-branded hoodies and outerwear printed with trompe-l’œil graphic distressing. Amplifying the luxurious element of the creative partnership, the duo also put forth three-piece suits in versatile colorways with subtle branding details.&nbsp;</p>
<p>Perhaps the most talked-about piece of the collaboration, however, proved to be a box logo tee featuring a print of a T-shirt within a T-shirt. Accessories rounded out the collaboration, including a skate deck treated to a pre-worn aesthetic above a concealed Supreme logo, a bike chain, receipt wallet and even a blonde wig.</p>
<p>Like so much of Supreme’s earlier work with other partners, the collaboration with Maison Margiela’s MM6 division demonstrates the versatility of the New York label’s creative expression.</p>
<p><br></p>

Bode x Astro Grabber SP 'Natural Black'

Supreme x MM6 Maison Margiela Box Logo Tee 'White'

Jordan Jumpman Jack TR 'University Red'

Joe Freshgoods x 1000 'When Things Were Pure Pack - Black Ice'

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</p>
<h2><strong>Past Sneaker and Streetwear Collaborations</strong></h2>
<h3><br></h3>
<h3><strong>Prada x adidas by Jerry Lorenzo</strong></h3>
<p>Jerry Lorenzo teased an <a href="https://www.goat.com/sneakers/brand/adidas"><u>adidas</u></a> by Jerry Lorenzo x <a href="https://www.goat.com/brand/prada"><u>Prada</u></a> collaboration in late 2023, sharing a photo embossed with the logos of both brands on his Instagram. The collaboration will see Prada’s understated luxury collide with adidas’ performance expertise, while Lorenzo’s street sensibilities add another aesthetic dimension.<br>
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<h3><strong>Miu Miu x New Balance</strong></h3>
<p>Miu Miu and New Balance hit on luxury sneaker perfection with their first collaboration, using the 574 as a blank canvas for Miuccia Prada’s material experiments on two separate occasions. The followup was unveiled at the house’s Spring/Summer 2024 show, this time tackling the nostalgic 530 silhouette.<br>
</p>
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<h3><strong>Jean Paul Gaultier x sacai x Nike</strong></h3>
<p><a href="https://www.goat.com/brand/sacai"><u>sacai</u></a> founder Chitose Abe is a member of the Jean Paul Gaultier family. When the legendary French designer retired from fashion with a final couture collection for his eponymous house, it was Rei Kawakubo’s protégé Abe who stepped up as the luxury label’s first-ever guest designer in 2021. The duo enlisted <a href="https://www.goat.com/sneakers/brand/nike"><u>Nike</u></a> to form a creative tryst later that year, working on a stitch-heavy remix of the <a href="https://www.goat.com/sneakers/silhouette/vaporwaffle"><u>VaporWaffle</u></a>, followed by an even more intricate checkerboard version in 2023.<br>
</p>
<h3><br></h3>
<h3><strong>UGG x Palace</strong></h3>
<p>In 1978, Australian surfer Brian Smith moved to California where he established the foundations of <a href="https://www.goat.com/sneakers/brand/ugg"><u>UGG</u></a>. The beloved label has been the subject of numerous high-profile collaborations over the years, including Telfar, Eckhaus Latta and <a href="https://www.goat.com/brand/heron-preston"><u>Heron Preston</u></a>. In 2023, British skateboard brand <a href="https://www.goat.com/brand/palace"><u>Palace</u></a> applied their incendiary design language to the iconic sheepskin footwear, putting an irreverent twist on the Tasman and Classic Boot silhouettes with embroidered graphics.<br>
</p>
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<h3><strong>Denim Tears x Levi’s</strong></h3>
<p>Tremaine Emory, better known as <a href="https://www.goat.com/brand/denim-tears"><u>Denim Tears</u></a>, is a prolific collaborator, working with brands to amplify his activist message. The multi-hyphenate creative force has used his platform with <a href="https://www.goat.com/brand/levis"><u>Levi’s</u></a> to explore themes of slavery, race and colonialism, employing a cotton wreath logo as a hallmark throughout.&nbsp;“When I went to Levi’s about three, four years ago to meet with them, I only had one design. I didn’t have a plan B. It was the cotton wreath, this emblem symbol that I adopted and created,” said Emory. “That was the plan to put that on the jeans, and that was the only plan. The wreath guided me to the design and to the storytelling behind it.”<br>
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<h3><strong>Fear of God Athletics&nbsp;</strong></h3>
<p><a href="https://www.goat.com/brand/fear-of-god-essentials"><u>Fear of God</u></a>’s official partnership with adidas was three years in the making, eventually manifesting under the name Fear of God Athletics. Following in the lineage of recurring <a href="https://www.goat.com/sneakers/brand/adidas"><u>adidas</u></a> collaborations like <a href="https://www.goat.com/sneakers/silhouette/y-3-super"><u>Y-3</u></a> and <a href="https://www.goat.com/collections/stella-mccartney-adidas"><u>Stella McCartney</u></a>, the Three Stripes boldly announced the project as a bid to shape the sportswear of the future, while Fear of God founder Jerry Lorenzo described it as the third pillar of his brand, adding “[it’s] post-collaboration, post-hype, post-heat. Instead, it’s about asking, what is the next step to new functional ideas?”&nbsp;The debut collection is anchored by the adidas Fear of God Athletics 1 Basketball shoe, a design inspired by David Beckham’s Predator soccer cleats. The <a href="https://www.goat.com/collections/adidas-fear-of-god"><u>Fear of God 86 Low</u></a>, Los Angeles Runner and Adilette comprise the rest of the inaugural footwear.</p>
<p><br></p>

Jean Paul Gaultier x sacai x VaporWaffle Woven 'Multi-Color'

Palace x Tasman Slipper 'Chestnut'

Levi's x Denim Tears The Cotton Wreath Jean 'Black'

Wales Bonner x Samba Nylon 'Fox Brown'

Jean Paul Gaultier x sacai x VaporWaffle Woven 'White'

Fear of God Athletics x I BASKETBALL 'Carbon'

Palace x Tasman Slipper 'Burnt Olive'

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<h2><strong>Collab FAQ</strong></h2>

<p>Related Articles: <a href="https://www.goat.com/editorial/beginners-guide-to-adidas-gazelle">Beginner's Guide to adidas Gazelle</a>, <a href="https://www.goat.com/editorial/best-luxury-streetwear-collabs">Best Luxury Streetwear Collabs</a>, <a href="https://www.goat.com/editorial/chrome-hearts-history">History of Chrome Hearts.</a></p>

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