Finding the Grey Area With Off-White’s IB Kamara
The creative director leans on cultural exchange as a force for expression, bringing a renewed perspective to footwear signatures.
Evolution is constant. For fashion arbiter IB Kamara, change has not only defined the trajectory of his career but shaped the very brand he designs for. Serving a creative apprenticeship as Virgil Abloh’s stylist at Off-White, Abloh once told the Business of Fashion, “Reining IB in is like ruining a great Renaissance painting.” In 2022, Kamara was officially named art and image director of the label, tasked with carrying the torch Abloh lit with the launch of the brand nearly a decade earlier.
For Spring/Summer 2025, Kamara revealed his first collection as the house’s official creative director, taking control of the designs, campaigns and the brand’s overall visual presentation. Now fully focused on Off-White after stepping down as Editor-in-Chief at Dazed, the stylist-turned-designer is poised to fulfill Abloh’s mission of finding the grey area between black and white.