Your shopping region is

    A Century of Converse Chuck Taylor All-Stars

    How the world’s first basketball shoe reimagined what a sneaker could be.


    The Converse Chuck Taylor All-Star is a shoe that means different things to different people, but the legacy of the Converse Chuck Taylor All-Star is heavily staked on one important claim to fame: it was the first shoe to be created for the sole purpose of being worn on the basketball court.

    The story begins in 1908 when Marquis Mills Converse founded the Converse Rubber Shoe Company in Malden, Massachusetts. By 1917, the company’s first athletic shoes were ready. Dubbed ‘Non-Skids,’ the shoes featured a rubber sole and a canvas upper designed specifically for the hardwood. Just a few years later, Converse reached a turning point that would go on to change the world of basketball, sports marketing and footwear innovation.

    Enter Chuck Taylor, a Converse salesman who joined the growing company in 1921. A former basketball player, Taylor suggested a number of critical design changes to the silhouette. A testament to his influence, the shoe was renamed after him in 1922, making the Converse Chuck Taylor All-Star the very first athlete-endorsed sports shoe.