Air Max Day: A Beginner’s Guide to Nike's Annual Sneaker Holiday

From iconic releases to the most memorable collaborations, everything you need to know about Air Max Day.

WRITER: CHRIS DANFORTH
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Air Max Day is Nike’s annual celebration of everything Air Max. From its discreet debut in 1978 as part of the Air Tailwind to its revelatory role in the Air Max 1, the technology is synonymous with Nike. Today, it’s no exaggeration to say that Air helped bring Nike to the forefront of performance, style and sneakers.

As we approach Nike’s annual holiday, we take a look back at the beloved Air Max franchise, charting its rise to prominence and detailing everything you need to know about the 35th anniversary of the Air Max 1 and Air Max Day 2022.

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