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Air Max Day: A Beginner’s Guide to Nike's Annual Sneaker Holiday

A comprehensive breakdown of Air Max Day. Spanning iconic releases and the holiday's most memorable colorways.


Air Max Day is Nike’s annual celebration of everything Air Max. From its discreet debut in 1978 as part of the Air Tailwind to its revelatory role in the Air Max 1, the technology is synonymous with Nike. Today, it’s no exaggeration to say that Air helped bring Nike to the forefront of performance, style, sneakers and culture.

As we approach Nike’s annual holiday, we take a look back at the beloved Air Max franchise, charting its rise to prominence and detailing everything you need to know about the 36th anniversary of the Air Max 1 and Air Max Day 2024.


When is Air Max Day 2024?

Air Max Day 2024 takes place on Tuesday, March 26.

Why is 3.26 Air Max Day?

Nike Air Max Day is held annually on March 26, the same day the Air Max 1 originally released in 1987.

When was the first Air Max Day?

The first Air Max Day was held on March 26, 2014.

What happens on Nike Air Max Day?

Air Max Day is a worldwide celebration of everything Air Max. The festivities often include local, community-focused events in collaboration with Nike retailers. Global activations have also become part of Air Max Day, taking place in cities around the world and hosted on Nike’s SNKRS app.

Every year leading up to Air Max Day, Nike announces several major releases, which generally include retros of iconic Air Max models, unexpected collaborations and new innovations that help push the Air Max franchise forward. For the very first Air Max Day, Nike created a special-edition Air Max 1 featuring a tongue tab decorated with the date “3.26.”

In 2016, Nike introduced the Air VaporMax, which featured unique and technical tooling, created using a sole mold made up of 39,000 components. 2017, meanwhile, marked the most recent retro release of the original Air Max 1 in its OG red and white color scheme.

Ahead of each Air Max Day, Nike typically shares an itinerary of programming, allowing the community to get involved with everything the brand has planned on a product level and on an event level, from streamed panel discussions on the Nike SNKRS app to in-store events at local boutiques.

What is releasing this Air Max Day?

On this Air Max Day, March 26, 2024, Nike is releasing the Air Max DN.

What are upcoming Air Max sneaker releases?